Becoming a copywriter wasn’t something I planned. I mean, hell, I thought I was going to become an architect.
Cliche as it sounds, I’ve loved writing since I was young. I even vividly remember being in elementary school and joking with one of my best friends (who went on to become a journalist, by the way!) about us becoming “secretaries” one day. Our young minds really thought that writing emails and typing on the computer all day was the epitome of what being a writer was. (Hey– we were ten!)
But were we wrong?
A Copywriter Is Born
Ironically, after graduating from college (with a degree in Landscape Architecture), I worked as an administrative assistant. Ten-year-old me would have been proud. More specifically, though, I was a pharmacist scheduler—a role in which I, you guessed it, ensured that Pharmacists were scheduled for shifts so they could help patients.
This role required that I create attention-grabbing emails that were sent out en masse to get Pharmacists’ attention and elicit an immediate response. If I needed someone to cover a shift, I needed to reach the maximum number of people in the shortest amount of time.
I liken that job to a non-emergency 911 operator. If we got a call, we would have to drop everything to find shift coverage at a moment’s notice. It was pretty high-stress. But, it helped me learn relationship-building, an invaluable skill I use every single day. To do that job effectively, I needed to build trust with my team of pharmacists. They needed to know that when they needed help, they could reach out to me. And when I needed help, they were willing to answer the call… or email. 😉
I did my best to keep people entertained and feeling appreciated. Turns out, I was really good at it. My audience felt heard and valued because I knew who I was speaking to. My subject lines caught people’s attention, often making them laugh, and my email open/response rates were higher than those of my coworkers. I constantly had people responding to me, laughing at a joke, or just reaching out to say to think of them in the future.
After that role, I wanted to continue stretching my creative muscles, but I thought I would try my hand at actually using my degree (I spent good money on that thing, after all). So, I took a job as a store layout designer and used everything I’d ever learned in school about AutoCad– woohoo. 🥱
From Corporate Baddie to Freelance Copywriter
The thing is, I started that role at the height of the COVID-19 pandemic. Because of the uncertainty about job security at the time, I decided to start a side hustle as a blog writer as a safety net. I figured I’d always loved writing, and when I found out about websites like Fiverr and Upwork, I thought, “Okay, let’s try it!”
I moonlighted as a copywriter for a couple of years and absolutely fell in love with it.
At the same time, I also started to feel like I wasn’t reaching my full potential in my corporate job. Helping a Fortune 500 company grow its business, especially when it felt like it didn’t care about its people, didn’t feel right for me anymore. (My anti-corporate agenda is a story for another time; I digress).
I wanted to help people like me—the small and medium-sized businesses, the mom-and-pop shops of the world—grow those businesses and brands. More specifically, I wanted to help women entrepreneurs grow their businesses. I firmly believe that money in the hands of good-hearted women will change the world. (Thank you, Amanda Frances).
In July 2023, after seven years with the company, I decided to quit my corporate job to focus on helping women entrepreneurs grow their brands through authentic SEO copy and content writing. And the rest, as they say, is history.
Copywriting by Katie Meegs
So, hi, I’m Katie! I’m the copywriter who will make your wildest content dreams come true. I’m your go-to source for SEO content strategies, copywriting tips, and all your content creation needs.
I’ve helped hundreds of women organically grow their brand’s presence online, attract ideal clients, and bring more money into their businesses than they ever thought possible. All through the power of authentic, unfiltered copywriting.
Ready to take your content to the next level? Let’s make your brand shine with copy that sounds just like you.
