The best website copy sounds like a           person talking directly to the              behind the screen who           exactly what you offer. 

I’ve been the personality hire at almost every job I’ve ever had. That’s not to say I wasn’t also highly qualified for each role I’ve held, but I can vividly remember interviewing for my corporate job                                                                                                                                    and when being asked in the initial interview to list “3 positive things my boss would say about me and my work ethic.” 

My internal yapper showed out, and before I knew it, I’d confidently listed 5 without realizing it, immediately caught myself mid-sentence, and sheepishly stopped “...and that’s more than 3 things, oops…”

(you know, the same job I quit to build this business) 

                   (Yikes! Did that just come off as super braggy? Hope I didn’t just mess this up!)

Let’s get one thing clear: I want the tea. I want you to share all your lore with me. Worried about me gabbing your secrets? Don’t be. I may be a yapper, but I ain’t no snitch. 

When we work together, I will be asking you for all your deep, dark secrets like your astrological big 3, your enneagram number, your human design profile, and even what your great-grandmother’s second-cousin-twice-removed’s name was. Okay, just kidding about that last one…

But I do expect (and require!) all the tea, no matter how trivial it may feel. I love to know things. Even if I literally never do anything with that information, but ESPECIALLY if I’m going to be writing your website copy or blogs. 

Knowing as much as I possibly can helps me match your (and your brand’s) personality, so I’ll be even better at writing words that sound like they came straight out of your mouth. 

Let’s get one thing clear: I want the tea. I want you to share all your lore with me. 

When we work together, I will be asking you for all your deep, dark secrets, your astrological big 3, your enneagram number, all the things. No matter how trivial it may feel. I love to know things. Even if I literally never do anything with that information, but ESPECIALLY if I’m going to be writing your website copy or blogs. 

Knowing as much as I possibly can helps me match your personality, so I’ll be even better at writing words that sound like they came straight out of your mouth. 

Becoming a copywriter wasn’t something I ever really planned. In fact, when I first started writing blogs on the side of my corporate job, I didn’t even know what copywriting was.

What I did know was that I love capturing people’s attention through written words. Yapping on stage for hundreds? No, thank you. Writing words that will connect with thousands? Sign me tf up. 

I’m a sucker for creating intentional                                                 content, writing scroll-stopping words in a subject line, and sprinkling in some theatrics on the page… and, like I said, I’m good at it.   

(SEO-optimized!)

One thing I have always been sure of is that I would start my own business. I just used to think I was going to be an architect. At one point, I even had plans to get (and was enrolled in) a master's degree in Architecture. That changed, though, when I started freelance writing.

Let’s just say, little Katie knew she wanted to be a writer long before current Katie caught on.

Lilo &Lucy

One thing I have always been sure of is that I would start my own business. I just used to think I was going to be an architect. At one point, I even had plans to get (and was enrolled in) a master's degree in Architecture. That changed, though, when I started freelance writing.

Little Katie knew she wanted to be a writer long before current Katie
caught on.

Lilo &
Lucy

Let’s be so for real: I want the tea. I want you to share all your lore with me. Worried about me gabbing your secrets? Don’t be. I may be a yapper, but I ain’t no snitch. 

When we work together, I WILL be asking you for all your deep, dark secrets like your astrological big 3.

I expect (and require!) all the info, no matter how trivial it may seem. I love to know things ESPECIALLY if I’m going to be writing your website copy or blogs. 

It helps me match your brand’s personality, since I’ll be writing words that sound like they came straight out of your mouth. 

Let’s be so for real: I want the tea. I want you to share all your family’s lore with me. Worried about me gabbing your secrets? Don’t be. I may be a yapper, but I ain’t no snitch. 

When we work together, I will be asking you for all your deep, dark secrets like your astrological big 3, your enneagram number, your human design profile, and even what your great-grandmother’s second-cousin-twice-removed’s name was. Okay, just kidding about that last one…

But I do expect (and require!) all the tea, no matter how trivial it may seem. I love to know things. Even if I literally never do anything with that information, but ESPECIALLY if I’m going to be writing your website copy or blogs. 

Knowing as much as I possibly can helps me match your (and your brand’s) personality, so I’ll be even better at writing words that sound like they came straight out of your mouth.